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Seven Tips for More Productive Online Meetings
Collaborative businesses or entrepreneurs who work with outsourcing companies often rely on online meetings to communicate with and monitor their teams. Research about in-office meetings show that 25-50% of the
Four Tips for Effective Content Repurposing
Online marketers often run into problems when trying to think of unique ideas for content. If you’ve been running a marketing campaign that’s already churned out a lot of high-quality
Facebook Hashtags: How Do They Work and What are They For?
Twitter has been using hashtags since 2007, and it was only a matter of time until other social media sites followed suit. Instagram, Pinterest, and even Flickr use hashtags. When
The Four Building Blocks of a Successful Online Community
Building an online community around your brand is more important than ever thanks to social media. Having a community of brand advocates and happy customers provides many benefits to businesses
Appreciation Leads to Action: Five Calls-to-Action for Your Thank You Page
The “Thank You” page may be the last one in your eCommerce site’s sales process, but that doesn’t mean you shouldn’t put any effort into optimizing it. Default or template
Ensuring Your Marketing Campaign’s Success through Integration
One of the keys to a successful marketing campaign is to promote your brand where your consumers are, but what if they’re on multiple media channels? Having multiple marketing campaigns on multiple
Communing with Ghosts: 3 Tips on Working with Ghost Bloggers
Maintaining a blog (or learning to maintain one) can take up a lot of time, and you might not have enough hours to go around when running your own business.
Surviving the Online Marketplace: How NOT to be a Commodity
One of the most challenging ways of staying relevant to your market is avoiding commodification. This phenomenon is prevalent in the online marketing world: you offer an innovative product or
Three Effective Social Customer Care Tips from Successful Businesses
Social media has completely changed how businesses handle their marketing, and has been altering the way companies deal with customer service. Many successful companies now use social media as a
Five Steps to Develop Your Social Media Strategy
You can’t enter a battle without a strategy, so you can’t expect to outshine your competition on social media channels without one either. Many businesses create social media accounts and
Budgeting for SEO: Most Popular SEO Pricing Models
For most marketers, knowing how much budget to allot for SEO can be challenging. Many of them only understand the basics of search marketing, without a clue on how much
The Perks of Modern Marketing
Consumers are tired of being marketed to, thus making traditional outbound marketing less effective. Today’s marketers need to take advantage of the modern ways in which consumers engage with brands,