It is common knowledge that the algorithm of search engines are constantly changing. Old school SEO specialists may not be able to keep up with these changes because social media marketing has a great contribution to the said changes. See, more search engines are making use of social data into their results. Even small search engines like DuckDuckGo and Blekko are using this data to gain results.
This is definitely good news for businesses who are trying to gain more visibility in search. On the other hand, this may not be that good for companies who rely on link buying which produces a large number of content that aren’t relevant.
We all know that the goal of search engines is to provide people with what they’re looking for. Now that social media is a huge part of it, it absolutely plays a big role in the game. People use social media as a tool to share with their friends what they like and what they’re up to. Immersing what social media offers plus the goal of search engines, your company will surely gain it’s ultimate goal: to reach out to the needs of your audience.
Today, math and algorithm is not the only way to gain results. As the Bing team has said “Search is better when it’s not just based in math and algorithms, but also infused with the opinions of people.” Also, Google and Bing have developed a way to show us real-time results to their searches. Google+ and Twitter clearly shows prominent results among other content.
If you to gain visibility on search to reach out to your audience, a good SEO strategy will be helpful. If you need any help to get your way to the top, our team of experts at 365outsource.com will be more than willing to help you out. Visit 365outsource.com to learn more about seo outsourcing and other products and services that we offer.