Staying ahead of changes in the search engine methods make maintaining in-house SEO costly. As a result, they outsource SEO from leading online marketing experts such as 365outsource.com. A brand link is a powerful way to increase traffic, yet achieving it eludes many companies. Keyword search volume is said to be one of the strongest factors that give brand links.
Brand Links
Google has made a few brand refinements for product information on May 2010. The goal was to help users look for better information about a product without knowledge into brands selling those products. Another purpose was to make it easier for users to find popular brands among their queries. Brand links usually appear below the paid search ads.
It is uncertain how popular brands for head terms are identified. However, you have to remember that a brand’s corporate website and how optimized they are for keywords aren’t enough to result in a brand link. Many websites that have brand links don’t necessarily employ targeted keywords.
Impact Of Keyword Search Volume On Brand Links
In a study conducted for a certain brand that offers different kinds of products – when a user searched for a certain product which the brand offered, the brand didn’t necessarily appear on the first 3 pages of the results page. So, why does this product have a brand link anyway?
One reason is there is a large search volume for the brand in relation to the keyword of that certain product. It is possible that Google is observing which head terms are being associated with which brands, particularly in a user’s search query.
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