Every company is different and customer service management varies from one industry to the other. Some have a dedicated customer relations department that handles all consumer concerns. There are those who expect the marketing team to take care of the complaints, especially if it’s about promotions and pricing. Other companies rely on its sales team […]
Managing the Customer Experience: A How-to Guide Read More »
“What kind of site should we create?!” I’ve heard this question from clients many times in the past. And as more websites continue to become a profit-generating medium, the same question continues to haunt many of today’s businesses owners who try to tap into this channel. Whether you’re thinking of a web design
Things to Consider Before Designing Your Site Read More »
Is your site no longer driving the right number of leads it used to get? Take a closer look at your website and do a quick check on what is missing. Is your web design too static or outdated? Are you giving your site visitors the content they need? Is it properly optimized for search
Bring Huge Traffic Back to your Site in 5 Easy Steps Read More »
The marketing strategy that used to work for your brand may no longer apply as times change. More and more communication channels are available for businesses to optimize. The modern consumer is more discerning than ever. Your competitors are possibly tapping an ROI-driven medium and you’re not. Brand repositioning requires a lot of
Is it Time to Reposition Your Brand? Read More »
The battle for talent is on. Multinational companies are no longer the only ones competing for great talent, even small and medium businesses have also joined the war for the highly skilled workforce. A study of 2,642 HR professionals from organizations employing 50 to 2,500 people in eight European countries as well as China and
Winning the Talent War through Outsourcing Read More »
Human connectivity as they say is the DNA of social media. People crave that strong emotional connection that comes with sharing stories. In a fierce business climate, brand stories are proving to become effective tools in convincing consumers. Those who know how to leverage the power of brand storytelling clearly have a competitive advantage.
Every Business Owner Needs a Brand Story Read More »
Regardless of the complexity of work to be transitioned offshore, managing relationships is an often overlooked yet extremely vital part of the outsourcing process. For those who are about to forge a partnership with an offshore vendor in 2013, here are some key factors to consider. Setting Realistic Goals and Expectations Identify cultural, social,
Managing Outsourcing Relationships Read More »
“Why will I pay for a company website if I can set up a Facebook brand page for free?” In a recession-driven economy, this is what I hear many small business owners ask these days. And this question is valid. Some businesses drop the idea of investing in a company website thinking they
Facebook Page vs. Company Website Read More »
An informative and engaging website is a must for startups who want to command a strong online presence. Template-driven web designs, while convenient to setup and maintain, have several limitations. These formats typically don’t have the flexibility to adapt to the needs of a growing business. Employing in-house designers can be costly, especially for
Why It Makes Sense to Outsource Web Design Read More »
As times change, many aspects of marketing are proving to be worthy of outsourcing. In today’s information-rich landscape, social marketing, online lead generation, and customer analytics are only some of the tasks small business owners should leave to experts outside their organization. Marketing requires a great deal of specialization and expertise, outsourcing this function will
Outsource Your Marketing In 4 Easy Steps Read More »
