Marketing

Digital marketing agencies face a unique challenge. You need to create and execute compelling marketing campaigns that grow your clients’ businesses while simultaneously running and growing your own business. To say that it’s difficult to juggle these two responsibilities is an understatement. On top of this challenge, marketing agencies have to deal with fierce competition. […]

Do you think your company is an industry leader? Many companies mistakenly focus on comparing themselves to their competitors that they lose sight of what being an industry leader is about. It’s not just about who has the highest amount of sales or profit. Here’s a list of qualities your company should focus on acquiring

One of the keys to a successful marketing campaign is to promote your brand where your consumers are, but what if they’re on multiple media channels? Having multiple marketing campaigns on multiple platforms can help you reach your target market and improve your brand’s exposure, but true success can only happen through integration. You need to make

One of the most challenging ways of staying relevant to your market is avoiding commodification. This phenomenon is prevalent in the online marketing world: you offer an innovative product or service, you enjoy initial success, and everyone else follows suit. Soon your innovative solution becomes just another commodity.   To survive the online marketplace, you

Consumers are tired of being marketed to, thus making traditional outbound marketing less effective. Today’s marketers need to take advantage of the modern ways in which consumers engage with brands, and learn how they arrive at their decisions to purchase products and services.   Enterprise-level companies, having established their own set of rules and methodologies,

In an interesting article written by Keith Ferrazzi of Harvard Business Review, he says that lack of context causes miscommunication in the virtual workplace. And he’s right. It’s easier to sense tension among peers if you can see them face to face in a meeting than when they’re speaking with you in a teleconference call.