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Do you spend a lot of time on your computer, reading and answering tons of emails? Are you always working on so many tasks that an 8-hour workday doesn’t seem enough? Are there times when you ‘re itching to hire more staff but you’re not sure if they can do the job as efficiently as

“How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin     Bestselling author and entrepreneur Seth Godin is right – there are so many ways to be amazing these days that it’s almost a shame not to strive to be one. These

In the advent of Facebook likes, many companies assume that customers like their pages because they love the brands that represent them. In truth, it is not always the case. A study conducted by IBM entitled Why People Follow Brands reveals that customers are more pragmatic than emotional. They like a certain Facebook page just

The mobile technology boom enables consumers to have more power over the brands they choose to engage with. As more people opt for handheld devices, you are probably wondering if it’s necessary to add a mobile strategy to further boost your brand visibility online.   Here are some considerations which could help you decide whether

An often overlooked yet extremely important channel in the online marketing mix is email marketing. With the popularity of viral videos, search engine optimization, and social media, many business owners fail to see the cost-efficiency and effectiveness of a properly executed email campaign.   The Email Intelligence Report Q3 2012 from ReturnPath  shares that email marketing continues

A study from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action”  reveals that a large percentage of organizations are still hesitant to get serious about social. Two-thirds of users surveyed had no formalized social media strategy, and just 7% had integrated social media into their overall

Many startups blindly execute marketing strategies without much research or scientific basis. Some simply follow the marketing bandwagon: launch a website, pay SEO experts to rank them on top of search pages, join tradeshows, setup a social media page, print flyers, and so on.  But at the end of the day, a lot of them

‘Blogging’ has become an accepted addition to our vocabulary. But many startups still don’t know how to tap into this highly beneficial platform. Over 345 million people view more than 2.5 billion blog pages each month – and that’s on WordPress alone.   As a business owner, just imagine how many customers you can reach

As members of the baby boomer generation near their retirement age, and Gen X moves into middle age, the social-centric, group-oriented Millennials or Generation Y as they call it, is transitioning into their peak earning years. Leading marketers see Gen Y as one of the most promising group of consumers to target, and small business