In the advent of Facebook likes, many companies assume that customers like their pages because they love the brands that represent them. In truth, it is not always the case. A study conducted by IBM entitled Why People Follow Brands reveals that customers are more pragmatic than emotional. They like a certain Facebook page just […]
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The mobile technology boom enables consumers to have more power over the brands they choose to engage with. As more people opt for handheld devices, you are probably wondering if it’s necessary to add a mobile strategy to further boost your brand visibility online. Here are some considerations which could help you decide whether
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An often overlooked yet extremely important channel in the online marketing mix is email marketing. With the popularity of viral videos, search engine optimization, and social media, many business owners fail to see the cost-efficiency and effectiveness of a properly executed email campaign. The Email Intelligence Report Q3 2012 from ReturnPath shares that email marketing continues
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The battle for talent is on. Multinational companies are no longer the only ones competing for great talent, even small and medium businesses have also joined the war for the highly skilled workforce. A study of 2,642 HR professionals from organizations employing 50 to 2,500 people in eight European countries as well as China and
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A study from the Harvard Business Review Analytics Services report “The New Conversation: Taking Social Media from Talk to Action” reveals that a large percentage of organizations are still hesitant to get serious about social. Two-thirds of users surveyed had no formalized social media strategy, and just 7% had integrated social media into their overall
Are You Optimizing the Benefits of your Social Business Profile? Read More »
Many startups blindly execute marketing strategies without much research or scientific basis. Some simply follow the marketing bandwagon: launch a website, pay SEO experts to rank them on top of search pages, join tradeshows, setup a social media page, print flyers, and so on. But at the end of the day, a lot of them
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‘Blogging’ has become an accepted addition to our vocabulary. But many startups still don’t know how to tap into this highly beneficial platform. Over 345 million people view more than 2.5 billion blog pages each month – and that’s on WordPress alone. As a business owner, just imagine how many customers you can reach
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Human connectivity as they say is the DNA of social media. People crave that strong emotional connection that comes with sharing stories. In a fierce business climate, brand stories are proving to become effective tools in convincing consumers. Those who know how to leverage the power of brand storytelling clearly have a competitive advantage.
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As members of the baby boomer generation near their retirement age, and Gen X moves into middle age, the social-centric, group-oriented Millennials or Generation Y as they call it, is transitioning into their peak earning years. Leading marketers see Gen Y as one of the most promising group of consumers to target, and small business
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Regardless of the complexity of work to be transitioned offshore, managing relationships is an often overlooked yet extremely vital part of the outsourcing process. For those who are about to forge a partnership with an offshore vendor in 2013, here are some key factors to consider. Setting Realistic Goals and Expectations Identify cultural, social,
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