A community will not be called such without its members. Contributors create user-generated content, which provides much of the buzz around the brand. It’s the community that gives customers an idea of what to expect from a company, and what kind of people they attract. With all these said, it’s important that someone is managing […]
Community Moderation: How to Protect Your Brand in Online Communities Read More »
Many companies understand the value of content outsourcing as a way to generate quality content for their brand without spending a lot of their own time. Outsourcing comes with some challenges, however, especially if you don’t choose your outsource partner wisely. Here are the five elements of content writing outsourcing that ensure quality output: A
The Five Elements of Content Writing Outsourcing that Ensure Quality Output Read More »
As a small business owner with a limited budget, time, and marketing knowledge, it’s easy to wonder whether search engine optimization (SEO) is a worthy marketing investment. Pay per click (PPC) and social media ads offer immediate traffic and leads, but SEO offers long-term benefits, as well as helps you stay ahead of your competitors
Should You Outsource Your SEO? Read More »
A business starts with an idea. While conceptualizing, you list down all the services you want to offer – and not all of them may necessarily be suited to your expertise. This doesn’t have to be a bad thing but it does mean you will need some help. When setting up and growing your business,
Web Development Outsourcing: Filling the Knowledge Gap & Growing Your Business Read More »
One or two instances of bad grammar can bring down an otherwise excellent marketing copy. Even one minor typographical error can put off potential clients and make you lose leads in just an instant. In business today, a good grasp of English grammar is a basic necessity. It is almost unforgivable for some to
How Good Grammar Improves Sales Read More »
Google started encrypting searches for all users logged into their Google accounts two years ago, and for searches done through the Chrome omnibox earlier this year. This month, the company confirmed that they are “now working to bring this extra protection to more users who are not signed in.” Secured or encrypted searches withhold search
Google Moves to Encrypt All Search Activity, Except for Ad Clicks Read More »
A blog is a good way to give your brand a voice and keep your website updated with fresh, relevant content. If you don’t have a blog for your business yet, it’s time to get started. Setting up a blog is fairly simple if you follow these steps. Determine Your Blog’s Goal You’re
Starting a Business Blog in Eight Simple Steps Read More »
Customers will only call or service “bad” when it fails to meet their expectations. Your customers have some idea what they’re looking for when they stumble upon your company’s website through search engines, but the information they find on your website or downloadable materials can alter their expectations. Having an overview of your services and
Four Business Website Tips to Help Set Client Expectations Read More »
Almost every business has an official website, but many companies are making web copy mistakes that prevent them from maximizing the benefits of having their own website. Are you committing any errors that make your website less appealing and cost you sales or conversions? Here are five questions to help you find out. Are
Five Questions to Determine If You’re Doing Your Website Copy Right Read More »
Customers trust reviews written by their peers much more than information on official websites or advertisements. When business owners see negative reviews, their first instinct is to get delete them and hope nobody notices. Negative reviews might not be something you want to see on your website or business listing pages, but they can actually
Turning Bad Reviews into Good Opportunities Read More »
