One of the keys to a successful marketing campaign is to promote your brand where your consumers are, but what if they’re on multiple media channels? Having multiple marketing campaigns on multiple platforms can help you reach your target market and improve your brand’s exposure, but true success can only happen through integration. You need to make […]
Ensuring Your Marketing Campaign’s Success through Integration Read More »
Maintaining a blog (or learning to maintain one) can take up a lot of time, and you might not have enough hours to go around when running your own business. Outsourcing content writers is a good way to make sure your blog has a constant stream of fresh content, but working with a ghost blogger
Communing with Ghosts: 3 Tips on Working with Ghost Bloggers Read More »
One of the most challenging ways of staying relevant to your market is avoiding commodification. This phenomenon is prevalent in the online marketing world: you offer an innovative product or service, you enjoy initial success, and everyone else follows suit. Soon your innovative solution becomes just another commodity. To survive the online marketplace, you
Surviving the Online Marketplace: How NOT to be a Commodity Read More »
