Let’s say you already have an optimized website with great content and awesome design. Your pages are ranking well and traffic overview is good. The sad reality says over 90% of your page visitors won’t convert to sales right away. The good news is, remarketing gives you a chance to appeal to these potential […]
Remarketing Ads: Is it Necessary for Your Business? Read More »
The marketing strategy that used to work for your brand may no longer apply as times change. More and more communication channels are available for businesses to optimize. The modern consumer is more discerning than ever. Your competitors are possibly tapping an ROI-driven medium and you’re not. Brand repositioning requires a lot of
Is it Time to Reposition Your Brand? Read More »
As competition becomes tougher, you’re probably thinking how to further drive your lead generation strategy without exceeding your marketing budget. So I listed down some of the SEO services you can maximize for lead generation and lead nurturing. Find out how you can use them efficiently to help drive your ROI. Local
Use SEO as a Lead Nurturing Strategy Read More »
Do you spend a lot of time on your computer, reading and answering tons of emails? Are you always working on so many tasks that an 8-hour workday doesn’t seem enough? Are there times when you ‘re itching to hire more staff but you’re not sure if they can do the job as efficiently as
Let Go of Small Tasks and Start Delegating Read More »
“How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin Bestselling author and entrepreneur Seth Godin is right – there are so many ways to be amazing these days that it’s almost a shame not to strive to be one. These
How to Boost Your Online Credibility through Your Website Read More »
In the advent of Facebook likes, many companies assume that customers like their pages because they love the brands that represent them. In truth, it is not always the case. A study conducted by IBM entitled Why People Follow Brands reveals that customers are more pragmatic than emotional. They like a certain Facebook page just
How to Make Customers Fall in Love with your Brand Read More »
The mobile technology boom enables consumers to have more power over the brands they choose to engage with. As more people opt for handheld devices, you are probably wondering if it’s necessary to add a mobile strategy to further boost your brand visibility online. Here are some considerations which could help you decide whether
Does Your Business Need a Mobile Strategy? Read More »
An often overlooked yet extremely important channel in the online marketing mix is email marketing. With the popularity of viral videos, search engine optimization, and social media, many business owners fail to see the cost-efficiency and effectiveness of a properly executed email campaign. The Email Intelligence Report Q3 2012 from ReturnPath shares that email marketing continues
Email Marketing: Reaching More Customers at a Lesser Cost Read More »
