Regardless of the complexity of work to be transitioned offshore, managing relationships is an often overlooked yet extremely vital part of the outsourcing process. For those who are about to forge a partnership with an offshore vendor in 2013, here are some key factors to consider. Setting Realistic Goals and Expectations Identify cultural, social, […]
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Business owners who invested in an SEO program will always want to know how they perform against all other competitors. Millions of customers are flocking online. Knowing that your business is found easily on the first page of Google, Yahoo! or Bing’s search results is a huge competitive advantage. Anyone engaged in digital marketing
Why SEO Rank Tracking is Important for Your Business Read More »
“Why will I pay for a company website if I can set up a Facebook brand page for free?” In a recession-driven economy, this is what I hear many small business owners ask these days. And this question is valid. Some businesses drop the idea of investing in a company website thinking they
Facebook Page vs. Company Website Read More »
An informative and engaging website is a must for startups who want to command a strong online presence. Template-driven web designs, while convenient to setup and maintain, have several limitations. These formats typically don’t have the flexibility to adapt to the needs of a growing business. Employing in-house designers can be costly, especially for
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As times change, many aspects of marketing are proving to be worthy of outsourcing. In today’s information-rich landscape, social marketing, online lead generation, and customer analytics are only some of the tasks small business owners should leave to experts outside their organization. Marketing requires a great deal of specialization and expertise, outsourcing this function will
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